Retail Formats
Omnichannel New Retail: The Source of Digital Transformation, The Anchor of New Business Dynamics
From the current market landscape, instant retail is no longer just a sales channel but an integrated business model combining online and offline marketing, sales, supply chain, and data. Deep engagement in instant retail is essentially developing omnichannel retail with instant retail as the anchor. In the industry, there's a joke that the head of instant retail is like a mini-CEO, needing to judge changes in supply chain, market, and sales from an investment perspective, focusing not only on online and offline coverage but also on market analysis based on sales penetration. On March 14-16, at the 9th China FMCG Innovation Conference, Chen Lihao, Executive Vice President of Omnichannel New Retail at Shanghai Heyin Network Technology Co., Ltd., shared insights on this topic.
陈力浩