Retail Formats
Feature | Why Are Community Stores Suddenly on the Radar of Alibaba and JD?
In October last year, Alibaba launched a pilot of its City Partner program in several cities across Zhejiang, Jiangsu, and Anhui provinces, recruiting city partners to provide community retail stores with supply and delivery services. Around the same time, JD launched a similar business model called New通路 (New Channel), making it the group's top priority project for 2016. Why have these small, often overlooked retail stores suddenly become the primary target for the two internet giants in the new year? At 10 p.m., Ke Lei, who had been out all day, returned home...
张怡