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Articles by 王德强
Browse 2 New Distribution articles by 王德强.
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Practical Tactics for Successfully Escaping the Trap of 'High-End Products, Low-End Operations'
In today's fiercely competitive terminal market, every manufacturer hopes to launch a few high-margin, best-selling high-end products. Therefore, capable companies independently develop high-end products, while less capable ones quickly follow and imitate the high-end products of larger enterprises. However, in the actual operation of high-end products, companies (especially domestic ones) repeatedly use low-end product tactics to operate high-end products. The main operational pitfalls include the following: First, high-end products with low-end display. A visit to retail stores reveals that some companies have launched high-end products, but their high-end products are only high-end in price, lacking distinctive display, and are chaotically placed alongside low-end products.
王德强On the Wrong Mindsets in Dealer Employment and Misconceptions in Performance Assessment
Dealer development relies on personnel, and personnel management involves recruitment, utilization, and assessment. However, dealers commonly hold erroneous mindsets in these areas, which can severely hinder their business growth. This article discusses several common mistakes in recruitment, utilization, and assessment, offering corrective advice.
王德强