Consumer & Categories
Bestore Founder Yang Hongchun: Why We Must Do Premium Snacks
In recent years, snack brand Bestore has made many moves. At the Shanghai CIIE, it signed a 300 million RMB deal with Pakistan's largest pine nut supplier HALO FOODS, and also reached a strategic cooperation with a Turkish company. Founder Yang Hongchun explains the premium snack strategy, which focuses on high-quality products and has driven 15% growth across all channels.
雷建平