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Articles by 刘孝明

Browse 2 New Distribution articles by 刘孝明.

Published articles

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Distribution & Channels

Refined Cultivation: Escaping the Promotional Swamp

In today's terminal-dominated market, promotions are like a swamp that must be crossed to boost sales, hiding traps beneath a calm surface. With increasing and homogenized promotions in the industry, we must find solid footing by differentiating our approach, understanding consumer psychology, and integrating various marketing tactics.

刘孝明
Distribution & Channels

Refined Cultivation: Escaping the Promotional Swamp

In today's terminal-dominated market, promotions are like a swamp that must be crossed to boost sales, hiding traps beneath a calm surface. With increasing homogenization of promotions, this article explores four common pitfalls—gifts that miss consumer needs, following habits, going it alone, and short-termism—and offers strategies to find solid footing and differentiate.

刘孝明