E-commerce & Instant Retail
From Graphic to Livestream: What Did Three Squirrels Do Right to Top the Charts Again?
Three Squirrels is back. During the first Douyin New Year Shopping Festival in January, Three Squirrels ranked first in the food category and second overall among brands in livestream sales. This 'internet-born brand' has once again dominated the livestream e-commerce scene, marking a transition from graphic-based e-commerce to livestream e-commerce. The key questions are: what has Three Squirrels inherited, and what has it newly created? The answers determine the underlying logic of treating livestream e-commerce as a long-term strategy.
倪叔