Articles by 李振梁

The Era of Easy Money Is Over: How Should Consumer Goods Companies Transform?

The era of easy money for consumer goods companies is over. Over the past decade, China's economy grew at an ultra-fast pace, driving the consumer goods industry to grow by 10% annually (2005-2014), a rate that was the envy of many. However, China is now undergoing new changes: e-commerce is booming, modern retail is emerging, and customers are becoming smarter and more discerning. At the same time, national economic growth is slowing, competition in the consumer goods market is intensifying, and operating costs are rising. These new changes are making profitability in the consumer goods market increasingly difficult. With money becoming harder to earn, a new question confronts consumer goods companies: How to transform in the context of the Internet era and China's 'new normal' economy?