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Articles by 马树文
Browse 2 New Distribution articles by 马树文.
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Eight Rules for Winning at CD-Class Outlets!
After analyzing terminal sales channels in first-tier cities like Shanghai, Beijing, Guangzhou, and Shenzhen, the author found that the most viable supermarkets are the 'big' and 'small' types: KA (Key Accounts) like Walmart and Carrefour, and CD-class chain stores like 7-11 and OK Convenience. This article outlines eight essential rules for succeeding in CD-class outlets, covering product display, SKU management, date checks, price tags, pricing, product presentation, competitor analysis, and consumer observation.
马树文Visiting Clients: Details of Communication Determine Sales Success!
Based on years of experience, for small and medium-sized enterprises that sell through distributors, especially for products with low brand awareness, choosing the right distributor that aligns with the company's development philosophy, products, and sales policies is the crucial first step toward success. Distributor enthusiasm and efficient communication skills essentially account for half of product sales success. So how can you enhance distributor enthusiasm and maintain efficient communication? The author believes that when visiting clients, details of communication determine success or failure. How do you communicate with clients? What content should you communicate to win their hearts and encourage them to invest more attention in your product's growth?
马树文