Retail Formats
RT-Mart Tears Off the 'New Retail' Label
In April 1997, a sign reading 'Shanghai RT-Mart Co., Ltd.' was hung by the Huangpu River, marking the beginning of a journey that would transform Chinese retail over the next two decades. RT-Mart, founded by Taiwan's Ruentex Group, initially struggled but found success by shifting from a wholesale model to a hypermarket format, offering abundance and low prices. However, with the rise of e-commerce, RT-Mart faced challenges and partnered with Alibaba in 2018 for new retail transformation, yet it remains uncertain whether this partnership will restore its former glory.
号司君