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Articles by 薛家海
Browse 5 New Distribution articles by 薛家海.
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The Sixteen-Character Policy for Sales Team Management
This article discusses the importance of establishing a performance management mechanism for sales teams, emphasizing the role of the team leader and providing practical steps including goal setting, effective management, performance evaluation, and motivation. It uses the author's experience to illustrate how to break down targets, monitor processes, and reward employees to drive team success.
薛家海Gift Promotions Can Only Be the Icing on the Cake
Gift promotions should only be the icing on the cake, not a lifeline. Promotions should arrive when customers are eagerly anticipating them. Many misunderstand gift promotions, thinking they are solely for boosting sales, but they should only be used when there is already a customer base, to give a final push to increase market share, not to stimulate purchases of products with no reputation or consumer base.
薛家海From Practice to Theory: The Cultivation of a Regional Manager
A story about two monks, one poor and one rich, both wanting to travel to the South Sea, illustrates the difference between over-planning and decisive action. As a regional manager, the author realizes that success requires not just ambition but also comprehensive management skills, market insight, professional expertise, and leadership ability.
薛家海Why Are Frontline Managers Always Busy and Chaotic?
In enterprises, the lower the management level, the more likely managers are to be busy and chaotic. This is not simply due to weak abilities, but often because of the company's management systems, management level, and corporate culture. Frontline managers often lack real power yet bear significant responsibility, leading them to micromanage and become overwhelmed.
薛家海Nine Trials of a Regional Manager: Forging Steel
Marketing is a highly practical discipline, and regional managers must not only possess theoretical knowledge but also the ability to integrate marketing theory, company strategy, and resources with market practice. This article outlines the five stages of a sales career and emphasizes the importance of clear goals, avoiding common pitfalls, self-analysis, rational action, continuous learning, and good habits for success.
薛家海