Consumer & Categories
Sparkling Water: A Portrait of China's Social Classes
In China, sparkling water has evolved from an elite status symbol to a mass-market product, reflecting different social strata through brand choices. While traditional European brands like San Pellegrino and Perrier cater to the upper class with heritage and sophistication, new domestic brands like Genki Forest appeal to younger consumers by emphasizing health and practicality.
秦安娜