Articles by 赵晓萌

Are Distributors Doomed?

The purpose of e-commerce is to optimize existing channels, not to completely eliminate traditional ones. As long as distributors actively transform and adapt to the trend of e-commerce, they will continue to play an irreplaceable role. The so-called 'what exists is reasonable' applies to distributors as well, as they possess unique commercial value that is hard to replace in the short term. However, in recent years, distributors who once thrived are now facing a Hamlet-like question of survival or death, partly due to the economic downturn and partly due to the impact of the Internet+ era and e-commerce's 'disintermediation' concept.