Consumer & Categories
Internal and External Woes: Beverage Industry Growth Slips to Single Digits, a Storm Is Coming!
As the market views the beverage industry as a stable investment, the author argues that a storm of intensified competition is imminent. With industry growth slowing to single digits, major players are shifting from focusing on their existing subcategories to engaging in 'all-out war' across all subcategories, and with multinational giants also showing strong intent, the soft drink industry will face unprecedented competition.
詹艾伦、王潇翔