Consumer & Categories
Hyaluronic Acid Snacks Are Coming—Will Consumers Follow?
When you walk into a store for snacks and spot hyaluronic acid yogurt, chocolate, or even beer, will you dismiss them as a tax on stupidity, or reach out with the mindset that since you're eating snacks anyway, you might as well make them healthier? This may soon become another dilemma. In January, the state officially approved hyaluronic acid for use in everyday foods, including dairy, beverages, alcohol, chocolate, and candy, prompting media to celebrate a new direction for oral beauty products and brands to prepare their own offerings.
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