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Articles by 胡世明
Browse 2 New Distribution articles by 胡世明.
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Market Questions You Ask, I Answer
A distributor facing issues with regional and second-tier brands seeks ways to protect itself against inconsistent manufacturer policies. The advice is to grow the business to gain bargaining power, choose products with 'first' or 'unique' qualities, and manage promotions carefully. Another distributor asks how to handle cash flow when squeezed between manufacturers demanding cash and terminals demanding credit terms, with suggestions including avoiding overstocking, choosing reliable partners, and building core competitiveness.
胡世明Distribution, More Importantly, Sell-Through
Wu Xiuzhen, a distributor in Panjin, Liaoning, dealing in baijiu and beverages, selected a wine series from a well-known state-owned baijiu company in Anhui at the autumn sugar and wine fair. After paying the initial 120,000 yuan and receiving the goods, the promised sales manager never arrived, and the company's wine marketing center was dissolved due to poor recruitment results, leaving Wu with unsold inventory and missed sales opportunities.
胡世明