Retail Formats
Hard Discount: The Best Growth Track in Today's M-Shaped Society
In the retail industry over the past two years, the keyword has been low prices, with discount stores being the best expression. Retailers are exploring various formats, from soft discount stores selling surplus goods to hard discount stores leveraging supply chain and product development capabilities. This trend is driven by the M-shaped consumption pattern, where the middle class seeks high-quality products at reasonable prices. Companies like Dingdong Maicai are entering this space with new formats like Dingdong Outlets, reflecting the shift towards value-for-money retail.
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