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Articles by 周群
Browse 114 New Distribution articles by 周群.
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114 articles · Page 5 of 5
Acting as Agent for Hengan, Fortune Lin, Mondelez, etc., with Annual Sales of 80 Million and 7 Fresh Supermarkets, Let's See His 'Cross-Border' Business Strategy!
New Distribution has been advocating category-focused distribution, but cross-category operation can also succeed. Zhiyuan Trading in Leshan, Sichuan, started with daily chemicals and expanded to multiple categories, achieving annual sales of over 80 million yuan. Its general manager, Zou Yin, shares his methods for cross-category management, including internal controls, brand portfolio strategy, and goal-oriented business management, as well as his vision for future development beyond simple selling.
周群From Small Wholesaler to Distributor: How He Achieved Annual Sales of 55 Million in a City of 1 Million Population in the Daily Chemical Industry
In 2020, under the pandemic, the entire FMCG industry was affected, especially daily chemical products with long consumption cycles. Consumption shifted online, squeezing market share for traditional offline distributors. However, some excellent daily chemical distributors found growth through new thinking and methods. Hongyang Trading in Zhoushan, Zhejiang, is one such example, achieving annual sales of 55 million yuan in a fourth-tier city with a population of only one million.
周群The Growth Path of a Post-80s Distributor's Second Generation: 'Playing' with Business
Since the rise of the first generation of distributors in the early 1990s, many are now facing succession issues, with the second generation taking over. Zheng Jinbin, a post-80s distributor in Jiangsu, has leveraged new methods and internet thinking to grow his traditional FMCG distribution business from 60 million to 80 million yuan in one year, and over 100 million including online sales.
周群From "Family-Style" to "Corporate": The Future of Distributors Depends on Refined Operations
Many distributors wonder why, despite having more staff, vehicles, products, and sales in the tens of millions, efficiency seems to decline and cost-effectiveness worsens. The root cause lies in management: previously, extensive operations relied on demographic and market dividends, but now that dividends have vanished and growth markets have become saturated, refined operations are essential for survival and success.
周群Want to Succeed in O2O? FMCG Brands Must First Return to the Product Itself!
In 2020, the retail industry faced challenges but also saw rapid channel evolution, with O2O platforms like Meituan, Ele.me, and JD Daojia expanding. FMCG brands are accelerating their O2O strategies, but many still apply traditional e-commerce models, which is ineffective due to O2O's local nature. This article advises brands to start with product strategy, including aligning product positioning with platform types, tailoring product specifications to different channels, and mastering product display details to succeed in O2O.
周群Community Group Buying is Hot, But Don't Forget O2O!
Community group buying has become a major trend recently, but O2O home delivery, which was equally hot during the pandemic, should not be overlooked by brands. O2O has already formed a large-scale channel, offering not only incremental sales but also a digital marketing platform with comprehensive data for precise consumer targeting.
周群From Forced Online Exploration to Proactive Embrace: The Comeback Story of a Post-80s Distributor!
In the past two years, everyone has felt the rapid changes in the industry. Traditional distribution models alone are no longer sufficient for distributors to thrive. A post-80s distributor, Ms. Ye Chunling, initially resisted online platforms but was forced to explore them as customers churned. After joining JD New通路's Joint Warehouse, her client base grew from over 1,000 to nearly 3,000 in less than five months, with sales up 30%.
周群How Has Business Changed for FMCG Distributors 'Forced' into Digitalization?
In recent years, digitalization has become one of the most frequently mentioned topics in the FMCG industry. Previously, only brand owners emphasized digital transformation, focusing on channel and transaction digitalization. Now, under new market conditions, traditional distribution methods are losing their edge, making digital transformation a topic distributors are 'forced' to confront. Why 'forced'? In the past, industry changes were slow, and many distributors used the same distribution model for over a decade with success. Now, influenced by the internet, the industry undergoes varying degrees of change each year, such as O2O, community group buying, and livestream e-commerce, which have seen explosive growth in just a few years.
周群Post-80s Distributor Seizes Online Opportunity, Sales Grow Over 20-Fold in a Year and a Half!
During a market research trip in Jiangsu, the author encountered the term "new distributor." Unlike traditional distributors who stick to old ways, new distributors embrace digital trends and online platforms. One such distributor, Dai Mingxin, a post-80s entrepreneur in Nanjing, partnered with JD New通路 Joint Warehouse, growing his monthly sales from over 100,000 yuan to over 3 million yuan in just over a year, a 20-fold increase.
周群How Can Distributors Survive the Impact of Channel Diversification?
In recent years, the internet has been transforming traditional brick-and-mortar retail, and distributors, as the key suppliers, are being bypassed. With diversified retail channels and integrated online-offline models, distributors are increasingly confused. This article explores the challenges they face and the opportunities for transformation, including partnering with platforms like JD New通路 for joint warehousing and distribution.
周群Second Venture: Focusing on Short-Shelf-Life Products, Achieving 7-Fold Sales Growth in Just 3 Years—How Did He Do It?
Li Xingyou, general manager of Dongguan Hongguan Food Trading Co., Ltd., embarked on a second venture in 2016, focusing on short-shelf-life products. Through strategic brand selection, efficient logistics, and cross-industry collaborations, he achieved nearly 7-fold sales growth in three years, becoming a leading distributor in the category.
周群How a Distributor of Dali, Lay's, Oishi and Dozens of Other Snack Brands Became a Leading Local Player
This article profiles Zhou Dengyu, deputy general manager of Guiyang Yibai Trade, a snack food distributor that survived a near-collapse by refocusing on its core business. It details how the company used digital tools, a rigorous product selection process, and a clear strategic direction to thrive in a challenging market.
周群Post-90s Distributor Achieves 40-Fold Sales Growth in 6 Years, Annual Sales of 80 Million in County Market!
Distribution is essentially a selling business with a relatively simple model, yet many distributors struggle. This article explores how a post-90s distributor, Jia Yongshun, achieved 40-fold sales growth in six years by focusing on internal organization management, including refined KPI assessments and channel cultivation.
周群How a Distributor of Unilever, Jahwa, SC Johnson and Other Brands Achieved Annual Sales of 150 Million in One City
A distributor in Nanjing, Jiangsu, has grown a small stall into a formal trading company with annual sales of 150 million yuan by leveraging digital management, selecting quality customers, and providing superior service. The company, Nanjing Aiyou Trading Co., Ltd., represents dozens of daily chemical brands and operates 1,000 retail outlets, focusing on efficient distribution and proactive brand collaboration.
周群If the Funds Were Not Tied Up, Would Distributors Still Be Willing to Do Business?
If the business of distribution is not profitable, would you still be willing to do it? An outsider might think, "Nonsense, who would do a business that doesn't make money?" But in reality, many distributors work hard all year and still don't make a profit. Have you noticed that fewer and fewer people are entering the distribution industry, with almost no fresh blood, and those remaining are mostly "old hands" who have been through the market's ups and downs? Once upon a time, around 2000, a large number of people flooded into the distribution business, hoping to make a fortune. However...
周群Founded in 2014, this trading company grew from zero to 100 million in sales in just six years. How did they do it?
A recent article by Liu Run highlighted that opportunities always exist in every industry, even if not immediately visible. This applies to distributors as well. Despite challenges like online competition and demanding manufacturers, some distributors thrive by capturing market share. Bajie Trading, a condiment distributor in Nanchang, Jiangxi, founded in 2014, is one such example. With over 3,500 active offline outlets and 60+ brands, it expects sales to exceed 100 million yuan in 2020, with net profits far above industry averages. Founder Leng Wenjun attributes this success to meticulous internal management, differentiated compensation plans, and full digitalization.
周群From Specialty Store to Trading Company: How One Brand Achieved Annual Sales of 50 Million
In a prefecture-level city, achieving annual sales of 50 million yuan is not uncommon, but doing so with only one brand is rare. Honghua Trading, based in Qinzhou, Guangxi, focuses solely on Mengniu brand agency, serving 2,500 retail outlets with 25 salespeople in a fifth-tier city with a population of 1.38 million, reaching 50 million yuan in annual sales. Founder Fu Wenlong shares his 19-year journey from a specialty store to a trading company, maintaining growth in both sales and profits by concentrating on a single brand.
周群The Aftershocks of the Pandemic: A Survival Story of Beverage Distributors
The sudden outbreak of the pandemic became a 'black swan' event at the start of 2020, disrupting the rhythm of many distributors. The beverage market was no exception and suffered a significant impact. However, every major upheaval eliminates a group of people, as history dictates. For distributors, this pandemic brought not only panic but also more thoughts about the future. Now that the pandemic has largely passed and distributors' businesses are getting back on track, in the face of the pandemic's 'aftershocks', distributors should focus on what changes have occurred in the market and how to adjust their business strategies.
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