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Articles by 孙授诚
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What Should a Salesperson Talk About on the First Visit to a Client? Part 3
On the first visit, how can a salesperson make the client interested in the business? The salesperson can rely on brand influence, company strength, marketing models, excellent sales teams, and successful cases in the surrounding area. They can also use their own business acumen, high-level market operation skills, and personal charisma to spark interest. It is very difficult for a salesperson to meet the store owner because the staff won't reveal the owner's phone number or schedule. If the salesperson happens to run into the owner, the owner may deny being the owner. Meeting the owner is hard, and closing the deal is even harder.
孙授诚What Should a Salesperson Talk About on the First Visit to a Client?
After introducing the company background and brand strategy, the salesperson should discuss operational ideas tailored to the local market and client, covering how the brand will be operated, how to cooperate with stores, and how products will be sold. This includes marketing strategies, promotion models, development methods, annual plans, market operations, promotional plans, and more, all aimed at helping the store grow and ensuring a successful partnership.
孙授诚