Articles by 冯学金

How Distributors Can Plan Their Operations Management, with Full Set of Policies for Download

Distributors play a crucial role in the circulation of goods, despite challenges from changing consumer demands, channel diversification, and e-commerce. Their operations management is simpler than manufacturers' but requires careful planning to avoid risks and ensure healthy growth. This article outlines a six-part framework for distributor management planning, including vision, positioning, strategy, marketing, branding, and daily policies, based on a real consulting project.