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Articles by 胡以国
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Ten Common Misconceptions to Avoid in Mid-Autumn Festival Promotions
In recent years, promotional methods and approaches have evolved significantly, including buy-one-get-one offers, roadshows, bundles, coupons, lucky draws, points, and special prices. However, the effectiveness of these promotions is questionable, with many companies failing to achieve their goals due to issues like promotion without sales, price erosion, and cross-regional dumping. This article summarizes ten common misconceptions in corporate promotions.
胡以国Terminal Merchandising: Not Just Rote Memorization, but Flexible Application
China is a super manufacturing and copying power; once a product sells well, numerous homogeneous products appear overnight. Therefore, it is crucial for merchants to capture consumers' attention and implement effective terminal merchandising. Statistics show that improved shelf display can increase product sales by over 20%. This article covers the definition, standards, and significance of merchandising, product display principles, and practical strategies for supermarket displays.
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