Consumer & Categories
Bright Dairy Bets on Low-Temperature Milk, but Natural Shortcomings May Hinder Its Ambitions
Can Bright Dairy reverse its decline? Competition in China's dairy market has intensified, leading domestic and foreign dairy companies to compete fiercely across various segments. Once considered a strong contender, Bright Dairy, headquartered in Shanghai, appears to have fallen behind in recent years, especially after going all-in on the low-temperature milk market this year.
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