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This Summer's 'Hit' Beverages Possess Three New Attributes
This summer's beverage market features creatively named drinks like 'Xiao Xiao Huo' and 'Li Zhi' soda, which are essentially just plum juice and lychee soda. These names are designed to attract consumer attention. The market is shifting towards healthier, more functional, and uniquely branded options, with 'hit' products needing to combine health, playfulness, and entertainment to succeed.
李佳Nostalgic Foods Make Comebacks, 'Post-70s and Post-80s' Become Main Consumers
Following the return of nostalgic foods like Beibingyang soda, Daoxiangcun fried skewers, and Dailin ice cream, another Beijing-born beverage, Moqi, has made a high-profile comeback. After disappearing for 16 years, Moqi quietly became a viral hit, with the first 10,000 cases of peach juice selling out in just 3 hours.
李佳