Dealer Operations
Unilever: How to Scale Digital Channel Distribution from '0' to '10'?
At the 5th FMCG + Internet Conference held in Chengdu on March 16, Shi Xiajun, Head of Unilever's Overall E-RTM Channel, shared insights on digital channel distribution. He emphasized the importance of embracing B2B, scaling quickly, and achieving volume to gain influence, while highlighting the need for C-level support and an independent team.
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