Management & Methods
Three Steps and Six Methods for Regional Managers to Solve Problem Markets
In 2013, the white liquor market faced significant changes and intensified competition, leaving many salespeople to take over problematic markets. This article outlines a three-step approach—comprehensive market research, seeking support, and targeted market actions—along with six methods to address common issues such as legacy problems, product mismatch, market chaos, intense competition, uncooperative clients, and team paralysis.
杨斌