E-commerce & Instant Retail
The Live-Streaming Sales Craze: Not Enough 'Leeks' (Audience) to Go Around!
Live-streaming, which began in the entertainment industry, exploded into e-commerce in 2020 amid the pandemic. Top streamers like Xinba and Wei Ya achieved record sales, but as brands rush in, problems such as audience saturation, consumer indifference, time waste, brand value erosion, and data fraud are emerging. The industry must return to the essence of KOL recommendations for sustainable growth.
道农 长袖