Articles by BCG波士顿咨询

Dialogue with Lu Minfang, CEO of China Mengniu Dairy: Rekindling the Dream and Glory of a Dairy Giant

This year, BCG launched the 'Asia Business Leaders' Wisdom' research project in Asia, aiming to comprehensively analyze the success paths of Asian leaders through interviews with outstanding Asian business leaders. As the second article in this interview series, BCG recently conducted an in-depth dialogue with Mr. Lu Minfang, CEO of China Mengniu Dairy. Mr. Lu, a professional manager from foreign FMCG companies, has led Mengniu since September 2016. In just four years, he has driven category innovation and built an international brand, while rapidly and decisively implementing large-scale organizational changes, stimulating frontline innovation, boldly rewarding the excellent and eliminating the poor, and reigniting the spirit of struggle.