Articles by 蔡宇丹 任磊磊

Tsingtao Chairman Sun Mingbo: Not Just Making Good Products, You Must Transform Fundamentally

We are facing a major all-round transformation, which should focus on the supply side. It's not just about making good products, but more importantly, driving a series of changes in organizational structure, people's mindsets, sales channels, and business models. ——Sun Mingbo, Chairman of Tsingtao Brewery. Since July 2014, domestic beer sales have declined for 24 consecutive months, and the entire Chinese beer industry is undergoing deep adjustment. Within this industry downturn lies the dividend of supply-side reform. How to participate in this supply-side reform? As the world's sixth-largest beer manufacturer, years of international market experience have enabled Tsingtao to stand from an international perspective and begin this market-driven self-revolution.