Management & Methods
Retailers in a Panic: How Can Merchants Strategically Arrange Their Channels?
As June begins, a new round of retail warfare has commenced, with offline channels joining the fray alongside e-commerce, as Alibaba+Suning, Feifan, and Feiniu make their moves. The battle has spread from online to offline, signaling the industry's direction and a self-rescue effort amid crisis. Retail giants recognize that pure online or offline models are insufficient, making omni-channel strategies essential, and platform merchants must quickly adapt.
龚进辉