Articles by Jeffrey Towson

Carlsberg Beer: An Untold but Colorful Story in China

The story begins in 1999 with Sunny Wong, a Hong Kong local who had worked at Carlsberg for many years. He joined Carlsberg in 1987 as a sales manager and eventually became general manager for North China. In 1999, at age 45, he was told the company was pulling out of China, and he might lose his job. This was a pivotal moment for both him and Carlsberg.