Articles by 实现人员在线化的

Personnel Online-ization: The Inevitable Path to Improving Human Efficiency in the FMCG Industry

As is well known, the FMCG industry employs a vast number of personnel. It is normal for a company to have hundreds of frontline staff, and large enterprises may have tens of thousands. Moreover, there are many roles among frontline staff, including basic sales personnel, promoters, supervisors, and grassroots managers. However, many of these frontline staff are often not online, making it impossible for companies to reach, observe, manage, or direct them effectively. When personnel are offline, they are like carrier pigeons released from a cage: they leave with a task, but whether they reach the destination, how long it takes, whether the task is executed properly, and what difficulties they encounter along the way are all unknown. The company can only sit at home and pray that the pigeon completes its mission.