Management & Methods
Warning! AB InBev Channel Crisis: How to Resolve the Manufacturer-Dealer Ecosystem Dilemma?
On August 3, one of AB InBev's first nine distributors, Dalian Jinyi Group, blocked the company's Shanghai office to demand payment of 6.17 million yuan, highlighting tensions in the beer terminal channel. The dispute reflects the deteriorating beer industry environment and the survival difficulties of distributors, with experts calling for adherence to contractual spirit and improved cost verification systems.
中国经营报 黄荣