Consumer & Categories
Betting on Stout: How Ruthless Is Diageo and AB InBev's Latest Move?
After regaining control of Corona, AB InBev secured exclusive rights to distribute Guinness stout in mainland China from Diageo. On August 28, the two companies launched a five-year cooperation agreement, making AB InBev the sole distributor for all Guinness beer products in mainland China, including cans, bottles, and kegs. With rising imports and evolving consumer tastes, this partnership aims to capitalize on the growing premium beer segment.
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