Consumer & Categories
Jiang Xiaobai's Tao Shiquan: China's Baijiu Market Has Room for a Hundred-Billion-Dollar Growth
At the 16th Annual Meeting of the Yabuli China Entrepreneurs Forum, Tao Shiquan, chairman of Chongqing Jiang Xiaobai Liquor Co., Ltd., shared his entrepreneurial journey, emphasizing that even in a traditional industry like baijiu, he holds imagination and aims to validate it. He noted that the global distilled spirits market is $1.6 trillion, with Chinese companies only accounting for $80 billion (5%), and if China could reach 20% of the global market, it would represent $320 billion, a fourfold growth opportunity.
郭金霞