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Articles by 何承轩
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At 96, CP Group Ventures into Food E-commerce and Convenience Stores: Can It Capture the Hearts of the Young?
CP Group is extending its agribusiness to food processing and new retail formats, aiming to build a full industry chain from farm to table. However, facing unfamiliar territory, it still needs more preparation.
何承轩Costco Is Really Coming to Open Physical Stores in Mainland China, and Here Are Our Guesses...
After testing the waters online via Tmall Global, Costco may finally be preparing to open its first warehouse club store in mainland China, according to sources. The article explores the potential format, challenges, and competition Costco might face in the Chinese market.
何承轩What Trends Shaped the Beverage Industry Over the Past Year? It's Not Just About 'Consumption Upgrade'
In 2016, social media could already create 'hit drinks'; traditional beverage companies and internet brands took different paths in 'consumption upgrade'; beverage 'customization' began to emerge; and innovative marketing on small packaging became increasingly diverse. Even niche markets like NFC juice are being seen as 'windfalls' by some companies. For many, 'what to eat today' is an eternal problem. In comparison, 'what to drink' also seems to be gradually becoming a question that is not easy to answer.
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