Industry Trends
Three Trends in Future Channel Development
Channel innovation, like channel design, requires breaking conventions to generate creative ideas, but the boundaries of disruptive construction are hard to define, risking aimless speculation. This article discusses three trends in channel development: the debate between disintermediation and re-intermediation, the clearer division of labor between manufacturers and distributors with the rise of online channels, and the opportunities brought by strong platforms and channel flattening for value-added services, efficiency, and niche markets.
黄润