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Articles by 王成
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Coca-Cola Commercial Marketing Director Wang Cheng: Looking at 'Innovation' from Another Angle
Before reading, consider: 1. What is innovation? 2. How do users view innovation? 3. Does innovation require ideas? 4. Can innovation that can be implemented create value? -01- What is innovation? Innovation must have different meanings in everyone's mind. Here is my understanding: First, innovation must be about certain things, such as products, processes, services, and methods. Second, innovation makes these things different, such as more convenient, faster, cheaper, and more efficient. But conversely, is more complex also innovation?
王成Wang Cheng of Jinhuobao: The Core of FMCG B2B is Improving Efficiency
A 2016 survey of over 700 traditional distributors showed that 75% saw stagnant or declining sales, 80% experienced profit declines, and 70% faced higher costs. However, 25% grew sales, 20% earned more, and 30% optimized expenses, with successful distributors embracing e-commerce and efficiency improvements. The core of B2B is using internet tools to enhance operational efficiency across transactions, supply chain, personnel, and capital.
王成