Articles by 蒋玉林

In-Depth Analysis: Should Distributors Transform? How to Leverage Their Own Advantages to Compete with Big Platforms?

In recent years, discussions about traditional enterprises upgrading through the internet have been ongoing, especially after Ma Yun introduced the concept of New Retail in 2016. This article rationally analyzes whether distributors should transform, how to do so, and whether to operate independently or join a big platform, highlighting the advantages distributors have over big platforms. Four major changes are driving distributors to transform, and the article outlines the necessary steps for successful transformation.