Industry Trends
Starting from Banquets, Excelling in Foodservice! Full Analysis of the 2 Billion Special Forces Fresh Coconut Juice in the Foodservice Channel!
Special Forces Fresh Coconut Juice was developed at the end of 2011 and began promotion in Jiangsu Province in 2012. By 2016, it had achieved great success in Jiangsu and surrounding markets, becoming a leading brand in the foodservice beverage market. This article analyzes its channel strategy, from choosing foodservice as the initial market to using tobacco and alcohol stores as the first battleground, and outlines its future plans for brand upgrade and channel deepening.
金釜