Dealer Operations
From Zero to 50 Million in Annual Sales in 5 Years: What This Distributor Did...
During the golden decade of the baijiu industry, some distributors, platform operators, and brand operators seized opportunities to make quick profits, and even some non-industry bosses could make money by licensing a famous baijiu brand for national recruitment. However, in the past two years, the industry has undergone deep adjustment, sifting out the genuine from the false. Distributors without a base market or stable consumer base, especially traditional ones, have been falling away. Strictly speaking, cultivating a base market is the foundation for a baijiu distributor's survival and growth. Using a real case, the author explains how to build and strengthen a regional market.
朱奎林