Articles by 彭倩

Another 'Poor Man's Supermarket' Comes to China

Despite tariff turmoil, UK-based frozen food supermarket Iceland has returned to China, opening its first physical store in Beijing. The 6,800 sqm store, named Iceland Lab, offers 3,200 SKUs of packaged frozen foods and aims to maintain its value-for-money positioning while adapting to local tastes and supply chains.