Dealer Operations
How Much Nongfu Spring Can Yijiupi Sell?
The FMCG B2B track now has few players left, and brand owners' attitudes vary widely: some like Coca-Cola and Master Kong actively cooperate, even at the expense of existing channel interests; others like major beer giants insist on regional protection to maintain their distribution systems. Yijiupi founder Wang Chaocheng once said publicly, "Nongfu Spring prohibits all channels from cooperating with Yijiupi, but Yijiupi sells Nongfu Spring everywhere." This phenomenon is not limited to Yijiupi and Nongfu Spring but exists across the industry. The relationship between brand owners and B2B platforms is delicate, and neither side knows the actual sales volume.
古月