Management & Methods
Smart Connectivity Drives FMCG Industry Growth
At the FMCG2019 China FMCG Conference hosted by New Distribution, Tencent's Smart Retail General Manager Mu Xiaohai delivered a speech on how Tencent leverages its super connector strategy to help brands achieve digital transformation and growth. He emphasized the importance of connecting with consumers, converting them into customers, and managing operations efficiently through tools like WeChat mini-programs and AI.
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