Industry Trends
Hou Linhui: Channel Reform for B-end? No, C-end is More Reliable!
Hou Linhui, a veteran liquor industry professional manager who has worked at Shandong Baozhen, Yinji, and Laimao, and currently heads the chain business division of Baichuan Mingpin Supply Chain Co., Ltd., offers a different perspective on the B2B wave in the channel. He argues that channel distributors need to build their own brands and that channel reform should focus on the C-end, not the B-end, emphasizing user-centric value-added services.
侯林辉