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Articles by 吴洪刚

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Management & Methods

How to Understand Salesperson Action Management

When sales performance stagnates or faces difficulties, sales managers often blame salespeople for not trying hard enough, seeking to monitor their every move and tightening controls with more rules. This leads to turnover of top performers, yet performance still doesn't improve. Effective action management should focus on creating an environment that unleashes salespeople's potential and motivating them, rather than over-controlling.

吴洪刚