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Articles by 田金强
Browse 2 New Distribution articles by 田金强.
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How Should Distributors Who Are Like-Minded, Share Weal and Woe, or Have Different Agendas Be Managed?
In the Chinese marketing world, success is measured by sales volume and performance, making salespeople's lives tough. When companies undergo marketing model reforms, managing distributors becomes critical, and they should be categorized and managed situationally based on their willingness and capability to cooperate, just like managing employees.
田金强Eight Steps for Distributor Work Visits
Many small and medium-sized enterprises imitate large companies' market strategies, investing heavily in talent, training, and process management, but often face distributor non-cooperation due to poor communication and management. This article outlines an eight-step professional process for sales representatives to manage distributors effectively, fostering trust and collaboration.
田金强