Brand Marketing
As Children's Day Approaches, the Trillion-Yuan Snack Market Engages in Fierce Competition
With Children's Day approaching, the snack industry is witnessing new developments as brands compete fiercely. Beijing Business Today found that snack companies are launching new products and signing celebrities in rapid succession. Although domestic snack brands operate independently, they are following similar paths. Industry insiders believe that domestic snack brands still lack independent innovation capabilities and need to build brand influence through continuous innovation, as imitation and trend-following will not lead to significant progress.
王维祎 蔺雨葳