Articles by 苑继明

Distributors Should Stop Focusing Solely on Channels—During Transition, Focus on 'Managing Customers'!

Over the past two years, many distributors have experienced two common states: confusion and anxiety, driven by the broader environment. To survive, they must adapt. As a crucial link in commerce, distributors need to redefine their role and future development in the new era of marketing and retail. Their core value lies in 'localization,' which will increasingly depend on their ability to connect with local consumers and manage local traffic pools, making them irreplaceable.