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Articles by 醉行者
Browse 3 New Distribution articles by 醉行者.
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Market Insight: Fake Growth in Regional Markets, Have You Fallen for It?
Based on the contribution rate of regional markets to the enterprise and the size of resources invested by the manufacturer, markets are generally divided into penetration markets, opportunity markets, growth markets, mature markets, and marginal markets. Different types of markets have different growth index requirements at different times. Penetration and opportunity markets generally seek point breakthroughs, starting from a single channel—perhaps KA, catering, traditional circulation, or group buying—and a single small regional unit, which might be a few core terminals, a street, or a town.
醉行者The Perspective of Efficiency: When Execution is Poor, Whose Fault Is It?
Execution is a common topic, with many articles on building high-efficiency execution. Common sayings include 'A first-class plan with third-class execution is worse than a third-class plan with first-class execution' and 'Speed first, perfection second; action first, ideas second; results first, excuses second.' Organizations often wish execution were as standardized as classroom posture or West Point's three standard answers. However, poor execution is not just a subordinate's fault; it reflects systemic issues that require reflection and correction.
醉行者Business Perspective: How Distributors Can Break the Curse of Operations
A recent viral article about a veteran dairy distributor suffering huge losses and owing 19 million yuan has sparked discussion. Marketing expert Liu Chunxiong noted that if such cases are isolated, it's the distributor's fault; if widespread, the company or industry has problems. Due to economic pressures, channel fragmentation, consumption upgrades, and overcapacity, FMCG distributors are struggling, many facing financial ruin after years of hard work.
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