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Articles by Philip

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Retail Formats

2025: Big Tech 'Bets' on Hard Discount

In 2025, major internet companies are entering the hard discount retail sector, with Meituan's 'Happy Monkey' and Hema NB's 'Super Box NB' opening stores in Hangzhou, and JD.com launching discount supermarkets. These moves are part of a broader strategy to integrate online instant retail with offline supply, leveraging self-operated products to offer extreme value for money.

Philip
E-commerce & Instant Retail

Can Instant Noodles Beat Food Delivery? Convenience Foods Are Winning Back the Market with Premium Noodles and Luosifen

Five years ago, the instant noodle industry was seen as doomed, with food delivery platforms delivering a cross-dimensional blow. However, amid consumption upgrades, instant noodles have rebounded since 2017, with 2020 consumption hitting a six-year high, driven by healthier products, social currency appeal, and flavor diversification.

Philip