Retail Formats
Membership Store Battle: Expanding to Lower-Tier Markets, How to Balance Scale and Experience?
On May 18, Sam's Club opened its 43rd store in China and 5th in Shanghai, making Shanghai the city with the most Sam's Club locations. Meanwhile, competitors like Costco, Metro, and Hema are also expanding, with RT-Mart's first membership store opening in Yangzhou, Jiangsu, targeting lower-tier markets. The industry faces challenges in differentiation, supply chain, and balancing scale with customer experience.
陶力 闫硕